Follow System in SMS

Have you recently noticed many FOLLOW 58888 advertisement with any news item on Bollywood stars in Times of India ? Specially in their supplementary editions! They have recently launched Follow system in their SMS portal 58888!

Indiatimes 58888 is proud to announce the launch of a new SMS-based service called “58888 Follow” that allows consumers to stay updated on their favorite celebrities, all from their mobile phone. 58888 Follow is incredibly simple to use- the user sends a text message: “Follow [Celebrity’s Name]” (e.g. “Follow Lara”) to 58888, and that’s it. They’ll automatically receive regular updates about the star’s day-to-day happenings. Best of all, the service is free*.

The 58888 Follow team has also worked hard to make sure the experience is as rich as possible for the user. In addition to text updates, the user will get exclusive photos, videos, and audio clips about their celebrity as they unfold. And it’s accessible to all cell phone users in India, through the most recognized short code in the country – 58888.

Simply put, 58888 Follow is the premier method of keeping up with all of your favorite stars, free for anyone in India with a cell phone connection.

Rishi Khiani, CEO of Times Internet Limited, says: “We are always striving to cater to and engage with the youth of India on virtually every medium or device, around the things they care about. For this reason, we are excited to launch a service that will let users stay connected real-time with their favorite stars on the go. 58888 Follow will send across the celeb’s hottest news updates, public appearances, and social interactions as they happen. We hope to expand the service even further as it gains traction.”

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